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product mix width example

Each company has four dimensions to their product mix: Width; Length; Depth; Consistency (Kotler) Width indicates the variety of product lines a company carries. Product Mix Length: It refers to the total number of items (in all the product lines) in product mix. The example of Nike product line includes, Footwear, Apparel and Sports Equipments and every product line have similar products. Width. offers for sale to buyers.” The product mix is also known as product assortment. For example, the product width of Toyota may be 3, one each for product lines of. Galaxy S Relay. produced and marketed by Bajaj Electricals is the width of its product policy. Galaxy Appeal. When considering the product mix, you have to consider the width, length, depth and consistency. QWERTY keyboards, Touchscreen, and Flip/Slide phones are product lines. Product mix length refers to the total number of items the company carries within its product lines. Width of Product Mix. For example- Wipro Ltd. has products like computer software, light bulbs, soap, shoes, vegetable oils, baby products, etc. A popular and classic example of Product Mix is the brand Coca-Cola. Product. The product mix length is the number of items in the product line. For example, Apple has 15 products belonging to the technology market (Apple). Product mix, also known as product assortment, refers to the total number of product lines a company offers to its customers. Product Mix – Width, Length, Depth, Consistency with Examples. Browse the use examples 'product mix width' in the great English corpus. This introduces variety to satisfy diverse customer needs and reach more target markets. The product line breadth is one of the four dimensions associated with a company’s product mix. Product mix refers to the complete set of products or services offered by a business. For this product mix example, let’s review a kid’s clothing manufacturer, as shown in the diagram. For simplicity, let us assume that Coca-Cola oversees only two product lines that are soft drinks and juice (Minute Maid). Four important dimensions of a product mix can be identified. For example – if a company produces only soft drinks and juices, this means its mix is two products wide. This dimension of the product mix represents the extent to which the activities of the firm are diversified. These product­mix dimensions provide the handles for defining the company's product Strategy. For example, a small company may sell multiple lines of products. However it may involve a lot of work as each product line will require a strategy and management. “Product mix is defined as, the set of all product lines and items that a particular seller. The first of the product mix decisions refers to the product mix width. And, if it also sells mineral water, it would mean it has three product lines. The width of Toyota’s product mix is quite substantial. This Photo by Unknown Author is licensed under CC BY-SA. 2. In this way, its new lines build on the company's reputation in its other lines. Product Mix Pricing Strategies in Marketing. Key Terms. The Coca-Cola Marketing Mix. The "width" of … The focus of the marketing mix is on the 4P variables, namely, Product, Place, Promotion, and Price. Learn about Tryzub Ukrainian Kitchen at 2201 W Ch are usually length and width (when depth is from. The product mix of an enterprise has particular length, width, depth and consistency. On the other hand, product line refers to related products with similar users and functions. The product mix width is the number of product lines in the product mix. Increase product width and depth to diversify products so that the company can sell to different types of consumers. For example, your company may sell multiple lines of products . Now, if it sells mineral water as well, it would mean that its product mix width is three. Samsung U750 ZEAL. Answer (1 of 2): A product line is a group of closely related products with similar functions, customer groups, outlets and same price ranges. These can be understood according to four dimensions: Width – … there are 4 product lines within the company, and 10 products within each product line, than the product line width is 4 only. A bakery, for example, might have four categories -- say, breads, rolls, pastries and cookies. Length. Product Mix Width and Product Line Length Shown for Selected Procter & Gamble Products: Product Mix Lenght: Product Line Lenght: Detergents: Toothpaste: Bar Soap: Deodorants: Fruit Juices: Lotions: Ivory Snow: Gleem: Ivory: Secret: Citrus Hill: Wondra: Dreft: Crest: Camay: Sure: Sunny Delight: Noxema: Tide: Complete: Lava: Winter Hill: Oil of Olay: Joy: Denquel: Kirk’s: … Apple, product mix. In some cases, product depth also allows a large firm to gain market share by competing with itself to squeeze out real competition. d.as the number of different product lines an organization offers for sale. 2) LENGTH: The length of the product mix reflects the total number of products or services in the product mix that the company is capable of providing, at the moment, to its customers. The first of the product mix decisions refers to the product mix width. 2. These are: width, length, depth, and consistency. In the example below, there are 4 product lines that show the width of the ITC. Presented By:- Mustahid Ali Suraj Chute. Product mix can be defined as a full variety of goods offered for sale by a company, including all product lines and categories. ii. Product Mix Width:. A product mix consists of multiple product lines. This is an example of Crest's: a. product line width b. product mix c. product line depth d. product mix inconsistency e. marketing mix Product Mix is also termed Product Assortment. The width of product mix refers to how many different products And the following another diagram also illustrates the product depth of Lux a brand of HUL in product line first. For Example: Apple has five product lines such as Mac, Software, iPad, iPod, iPhone. Product Management: Product Levels, in the example the product width is 3. The width of an organization's product mix pertains to the number of product lines that the organization is offering. Product Depth: Definition and Examples. A Product Mix is the combination of all the items and products which a particular company has to offer to the customer. What is a product mix What are the four dimensions of a product mix? The length of the product mix is the total number of products that the company is providing to the customers. Also, what are the four dimensions of product mix? It refers to the total number of items in a product mix. product mix. The average depth of HLL’s product mix can be calculated by averaging the depths. For example, if a company has two product lines, its product mix width is two. As you can see, the Product Mix Width enumerates all the Product Lines a certain Company has. In the image below we can see the Product Mix width of Nivea. The width of an organization's product mix pertains to the number of product lines that the organization is offering. 25 gm. There are a number of toothpastes marketed under the Crest brand, including Cavity Protection Crest, Pro-Health Sensitive Shield Crest, Baking Soda Crest, Tartar Protection Crest, and Crest for Kids. Pricing is an important part of a company’s marketing mix strategies. Global Leader in Electronics. For example, if a company has two product lines, its product mix width is two. Learn the definition of 'product mix width'. For example product mix of Bajaj Company has more than 100 items in various product lines, such as fans, bulbs and tubes, heaters, motorbikes, shooters, rich-show, processing machines, and many other ranges. These are: width, length, depth, and consistency. ; Product Line Length:. So the length of P & G Product Mix will be 30. The Breadth of a product mix shows the different kinds of product lines that firm carries. a.as the number of different product categories found within an industry. PRODUCT MIX WIDTH PRODUCT LINE LENGTH 1. Width: The width of a product mix refers to the total number of product lines a business has. Pricing strategy helps to increase a company’s product or service sales in selected market. For example, Apple’s product mix has phones, laptops, watches, iPods and headphones. Similarly, what are the types of product mix? The length of product mix means total number of products within a company's product lines. For example, Samsung has a wide width of product lines like mobile phones, refrigerators, displays, Televisions, and more. Within each Product Line described on the Product Mix Width, the Width of these Product Lines is … There can be one or more product lines in a product mix. 37.Procter and Gamble (P&G) manufactures Dawn dishwashing liquid. A wide product mix increases the type of customers a firm can target. For example, that means this line has a depth of four.-Another thing I want to discuss is the average depth of the product line.Suppose a company’s first line depth is 8 cars, and the second one is 10 cars then the average depth is 18 car. The product mix width is all the different product lines. BCAS 15: Product Mix Decisions 15.1 Introduction Product mix (also called product assortment) is the set of all product lines and items that a particular manufacturer plans to produce. Black White 75 gm. of products 30. Example of a Product Mix. Britannia biscuits product line length,width,and depth-Under Britannia’s biscuit segment it has a variety of products to offer. Product mix is also called as product assortment. As you can see, the company offers three product lines – namely shirts, pants and dresses. Starbucks Product Mix. 2. It can add new product lines, thus widening its product mix. For example, if a breakfast food company has a product line for hot cereal, cold cereal and breakfast snacks, it would have a width of three because it has three product lines. What is a product mix What are the four dimensions of a product mix? Product mix refers to the total number of products of a company offer to sell. The number of product lines that a firm has suggested is what is called the width of a product mix. The width of the product mix is equal to the number of product lines within a company. Product Mix with Examples. The product mix breadth of a business refers to the all of the products being sold by a particular brand or company. An example of a depth of Toyota’s product mix could be the possible variants of Lexus model (ES300, ES 350, IS Series). Rent expense is allocated, and the company would still incur a total of $500,000 in rent expense if the sedan product line is eliminated. This includes the width, length, depth, and consistency of the company’s product mix. A company’s marketing mix involves the strategies and tactics pertaining to the implementation of a marketing plan. 36.How can product mix width be defined? All these factors are explained below with the help of an example about product mix of Hindustan Unilever Limited: Figure 2.2: HUL Mix. RUNNING head: THE COCA-COLA MARKETING MIX The Coca-Cola Marketing Mix 1 2 THE COCA-COLA MARKETING MIX Abstract The marketing mix is known as the 4 P’s or the product‚ price‚ place and promotion of Marketing.It is a marketing strategy that company’s use to estimate the value and determine the methods of advertising and distributing … The width is all about the number of different product lines the company carries. Under each of these three product lines they offer a variety of related products. For example, The Coca-Cola Company has their signature Coca-Cola brand, featuring original Coca-Cola, Diet Coke, Coke Zero, Cherry Coke, etc. These are: width, length, depth, and consistency. For Example:- Width The width of a company's product mix pertains to the number of product lines that a company sells. The width of product mix refers to the number of product lines that a company offers to the consumers. 2. Procter & Gamble typically carries many brands within each line. Thus, it has a rather limited width. Check out the pronunciation, synonyms and grammar. For example, if a company has 10 product lines and each line has 3 product variations then product mix length is (10×3) = 30. Furthermore, the product mix of PepsiCo in the UAE reflects the whole variety of goods the corporation currently produces (Lang & Heasman, 2015). These are: width, length, depth, and consistency. The diagram above shows that Cadbury offers wide range of products like chocolates, biscuits, beverages, candles, gums, etc. b.as the average number of products within each product line in the company. For example, the sedans product line shows a contribution margin of $570,000, and the fixed costs that could be saved if the product line is to be discontinued are salaries of $400,000. Presentation of product mix depth,length,width and consiste Product Mix is defined as the set of all products and items that a particular seller offers for sale. In Nivea the length is 12. 50 gm. Here we take the example of Coca cola to analyse the product mix and product line of Coca cola. Width:-The width of the product mix refers to how many product lines the company carries. Starbucks is a good-known brand in the world that offering good coffee, but it has composite groups of products that makes available to customers. The combination of product lines of an organization is called product mix or product assortment. Product Mix Width. Length of the product mix refers to the total number of products in the mix. 25 gm.Figure: – Selected Product Mix Elements in Just Three Product Lines of HUL Fig. The width is all about the number of different product lines the company carries. Find predesigned Product Mix Width Ppt Powerpoint Presentation Gallery Graphics Cpb PowerPoint templates slides, graphics, and image designs provided by SlideTeam. Company is measured by the company carries mix Elements in Just three product lines they offer a variety electrical. 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And sells products uses several methods of measuring and analyzing a product two.

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